Crisp

Crisp is a two-and-a-half-year-old online supermarket founded by three entrepreneurs. The mission of Crisp is to make higher-quality food accessible to a wide range of people. As a father of two daughters, Tom Peeters, one of Crisp’s CO-Founders, has discovered that bringing new, high-quality, and healthy food to the table on a daily basis is a challenge. As a result, Crisp’s goal is to make it more available to everyone by providing these types of products online (Crisp, 2018).

Crisp has delivered across the Netherlands, with the exception of the Wadden Islands, since its launch, but has mostly concentrated on Amsterdam due to the Co-founders’ extensive network in the capital city. Crisp has 2 headquarters, both in Amsterdam. One is called Crisp Warehouse, this is the warehouse where the operation is running. Warehouse managers, junior Warehouse managers, Leads, and junior Leads direct the operation. The Junior Leads are in charge of answering any questions that the order pickers may have. The Leads are in charge of the Junior Lead and the Junior Warehouse Managers are in charge of the Leads. Finally, the Junior Warehouse manager is ultimately responsible for the Warehouse. Other departments, such as HR-office employees, Sales, Marketing, Assortment and the Management Team are located in the Pijp.

‘’Grow’’ is the central motive for Crips. Therefore, there is a lot of space for creativity from all its employees. The company uses a very open corporate culture. They give every employee a warm welcome.